On 1st October my firm completed a rebranding programme. The visible effects on the intranet were colour scheme and the switch from illustrations to photo imagery. A number of weeks prior to the switch we looked at the most efficient way this could be done. Schemes were devised and then dropped (i.e. an agent to find/replace jpegs, gifs etc – not all image files could be dropped such as photos of events and individuals). Eventually we fell back on the fail-safe position of manual updates. Leading up to the brand change we spent many nights removing illustrations. On the night of the rebrand we then loaded photos to a number of key pages. We’ve learnt some lessons, particularly becoming stricter on who, how and where photos can be used. A number of intranet stakeholders worked with great passion to ensure their areas complied to the new branding.
It did get me thinking, even after all these years of improved content management systems, some tasks still need the troops on the ground deleting, copying, replacing and uploading. Just confirms to me that one of the main mantras for running an intranet is that its ‘run by people, for people, who need connecting to people’. Technology is useful but passion is key