Just finishing off an article for our monthly intranet newsletter. Its part of our adoption approach to ensure we have an active, engaged group of intranet stakeholders – those that run and drive the strategy and activity within our knowledge communities on our intranet.
Apart from the monthly e-newsletter we also produce a blog, a feature area on our intranet and, where resource permits both physical and virtual meetings with key stakeholders.
Our strategy is to inform, guide and motivate through a mixture of internal news, technical updates and an drop of external best practice. Like most organisations we have a mixture of eager participants and those that go through the motion. We produce a ‘recommended’ profile of someone who would make a good stakeholder to lead an online community area. In some cases this is considered, in many cases ignored. So goes the fate of an online community. But as they say in Texas..You Got to Dance With Them What Brung You.