Been having a chat with 2 of my intranet colleagues on the question of where careers are heading. Everyone says the intranet role is changing. Jane McConnell stresses this in 2010 global trends and on the ground I see rocky times ahead. It looks like intranet careers are being driven down 2 pathways. Either embedd in IT or a future in communications. When intranets first started to develop I’m sure the majority of the early adoptors had a knowledge background. This appears to be forgotten.
With so much top down communications, and even bottom up I see the niche area being able to develop the horizontal channels – good old knowledge and collaboration between people who need to work together.
However, I wonder if the collaboration piece may also be a fad. In a few years will we see it as leaders washing their hands or responsibilty by asking all to collaborate. Return of authority and gatekeepers may be the trend for 2011?