When two become one

Got a baby sitter on Saturday so my wife and I went to see ‘Up in the clouds’ – good film but that’s not the point of my post. In one scene  ‘preppy’ rookie employee was giving presentation that focused on the merger of the words ‘global’ and ‘local’ to form Glocal!! Stealing my thunder I think. For a while I’ve garnered a sense that we are looking back towards local solutions to combat the rise of ‘global this and that’. The same applies in the world of intranets. Some of our most popular communities are based around strong local connectors, doing local things that matter to the members. Regardles of the ‘global’ solutions offered (or forced upon them) from new technology, fancy new branding,  etc. The communities work because they know and understand what’s required. A know all usability people will say that any site should do the user research etc prior to launch but sometimes you can’t please everyone and comprises to fit within the company guidelines. Our local community sites have purposely kept themselvs under the radar to avoid having to conform to global requirements and have remain far healthier than gloabl communities that have grown big and perished.

One thought on “When two become one

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