Two tribes

Another response to chieftech excellent blog

Would disagree with the comment on the early intranet tribes. Would suggest the early tribes came from either IT or a knowledge/Information background. Looking at where the new tribes are I see two disinct patterns. One is the ‘talking at you tribe’ – general intranets that are full of corporate comms and provide very little opportunity to engage or debate with the workforce. The second tribe are the ‘talking with you tribe’ – looking to build a platform around creating communities, networking, collaboration etc. Sharepoint may be used by IT to regain control of from some of these tribes but eventually they will release this – as they have done in the past. Traditional IT is about control and management of systems. The intranet platform, or whatever it is next called is about spotting, nuturing and replicating value to the business = something IT is just not skilled of doing, nor in fact should they be. ‘Too busy to worry about the future’ – suggests to me the typical danger we face and maybe the cause of many of our problems. Online generally we are to busy looking for the next ‘big thing’. We look for constant change. If we introduced something, then spend time working on enhancing and improving, we may start to satisfy the basic needs of the user which I still think the majority of intranets have not met – a decent search and good people finder.

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