The needs of the audience

Had a lovely chat yesterday evening with William Amurgis, Internal Communications Manager at AEP, and in charge of their award winning intranet. Discussion looked at where Intranet teams are heading. Lots of predictions appear to see the merger of intranet and external website teams. At the end of the conversation I think we agreed that in an ideal world intranet and web teams, although collaborating closely, should remain distinct from each other. Both have very different audiences that have some similar needs but also major differences. We painted an analogy (if you can do such a thing) of teachers. A primary school teacher and a high school teacher both have similar skills but the needs of their pupils (audience) are entirely different and to merge such skills would fundamentally delute the ability to nuture and educate.

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