Target the message

Young women are becoming more and more dependent on social media and checking on their social networks, according to a new study released earlier today by Oxygen Media and Lightspeed Research. In fact, as many as one-third of women aged 18-34 check Facebook when they first wake up, even before they get to the bathroom.

Why is this of interest? When we talk about personalising content or targeting audiences, in professional service firms, we talk about the function, sector, markets, client facing or not etc. We rarely look at the gender or the age when looking at how to target. There is a minefield of legislation and risk issues that organisations would have to deal with but I???m sure in organisations of the future they will look at gender and age when selecting a tool to target a message.

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