If I ever needed reminding on the value for social business tools I will turn to ‘the app gap’ and read about Carol Sormilic, a VP in the CIO office at IBM
She has not sent her team an email for over a year and through the use of social tools seen increase of skills, finding experts quicker etc but also an increased sense of belonging.
We are just at the beginning when it comes to understanding the cultural, structural, and change management aspects of what a social organisation will deliver and the dynamics it will trigger. I sense the dangers of having to keep up with social spaces within an organisation. We struggle to keep up with social communities in our personal life so what hope do we have within a large enterprise.
But having experienced working environments with and without social tools I sense the biggest danger is not having access to these areas in support of the physical, social and virtual aspects of our working life.