Following an interesting debate on “social enterprise: real or fiction?”
Organisations needs have not changed since the industrial revolution but the role workers play in that role has. The adoption of social (or maybe we do need a better word to reflect the virtual engagement or connecting behaviours that was so hard to attain for a worker) starts to give a voice to people who actually understand and do the work. This has incredible impact in terms of changing the way organisations are structured. Anyone who goes through the pain of appraisal processes, training courses and many of the practices that belonged in the 1980s realise the potential of thsi digital workplace to change the way employees begin to take control of their working lives. Organisations still have the power to hire and fire but now employees have the ability to create wider networks and not leave their careers in the hand of one boss or organisation.