A more visual digital world

Is it me or are larger graphics making a comeback and is Pinterest leading the way?

Pinterest is a step in an ever growing visual direction. There is definitely a need to step away from heavy text laden social and knowledge platforms in the age of smartphones and tablets. People want to be captivated by images and I think Pinterest fills the niche.

Even top news sites like the BBC have moved towards a more graphical display to signpost content.  Strangely enough Facebook have started to limit image size (more memory size than pixel size – is this a sign that Facebook is no longer ahead of the curve!).

At the moment I am working with some young artists and they love what Pinterest offers. Whether large organisations can derive benefit from it is another matter.

Much of my work is with organisations internal applications and there is a shift toward imagery across some areas such as intranet homepages. When intranets and external websites first entered the arena we saw large graphics used to make impacts on news items or links to key content. As more and more content piled onto sites the  trend then went to reduction of graphics and more links. Maybe we are all looking for a simpler doorway to content and relationships. Rather than bombard users with links, text and documents  the trend may be back to’ less is more’ but more relevant content with large, bold graphics as a signpost for them?

I must confess I always thought something like audioboo would take off as people became fed up with text and documents. Maybe Pinterest is the visual answer as we enter a more colourful and visually pleasing digital world.


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