Nice to see one of the social networking vendors looking at some filtering or context capabilities within ‘activity streams’
Working with organisations one of the biggest barriers to the acceptance of social networking tools is the unfiltered activity stream. Once thought of as a key function (and for many it still is) the constant stream of unrelated updates, activities and content is totally unsuitable for the way many people work. In the current market given a choice between email or an activity stream employees will still prefer email.
I recently worked with a global travel organisation and spend time with many of their remote workforce in observing their daily tasks. Unless you are regularly tied to a screen (whether desktop, tablet or mobile) the ability to follow and make sense of unfiltered activity streams becomes an increasing burden. You could argue that withg appropriate training we can guide people to use these streams more effectively but few companies will provide that training – similar to few companies providing training on how to use email effectively. Users then result in use many of the ‘inbox’ features within the social tool, however, we begin to lose initiative once the ‘inbox’ starts to become less effective tool than their enterprise application email client.
Until more content, filtering and understanding is provided the reliance on email will still prevail despite the presence of social business and networking tools within many companies.