I’ve just been reading some conversations in one of the Linkedin Change Management groups I belong to. The conversation is around why organisations are still struggling to get Yammer adopted.

It still amazes me that in 2016 many organisations are struggling to get value from social software despite a reliable ‘recipe’ now being known.

All consultancies both large and small have a framework which is pitched to potential clients that will deliver various degrees of success – but success nevertheless.

Any programme / project manager with an element of common sense could also scan the internet and get a reliable formula to get those engagement / value rates above 55-60% (70% looks to be the saturation point) rather than languishing in the 20%.

Many of the previous comments have articulated the recipe for success, or lack of it, such as…  ‘not aligning to business strategy, little governance, poor planning, wrong use cases at the wrong time, treating change like a IT change programme rather than behavioural change etc. etc. etc.

A couple of areas I would raise which compounds the agony of low adoption / value:

Few of the owners of these platforms appear to be appraised on garnering value. As long as it ‘works’ from a technical perspective the responsibility appears to stop there.

Also too many project managers run traditional change programmes which deliver the rational reason to use the platform, tell them what to do, the how and why. Few look to go further and try to deliver the emotional reasons, activate leaders, shift mind-sets and behaviours or align the formal organisation. And very, very few actually work on finding the ‘triggers’ that will give people the motivation to change.

However, I know Microsoft (and others) are realising that they need to ‘raise their gam’ in terms of preaching ‘change management’ as a key element of garnering business value. Also how that change management is delivered (more open, transparent, inclusive, cross boundary etc.) is also something that needs to be promoted further.

 

However, I know Microsoft (and others) are realising that they need to ‘raise their gam’ in terms of preaching ‘change management’ as a key element of garnering business value. Also how that change management is delivered (more open, transparent, inclusive, cross boundary etc.) is also something that needs to be promoted further.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s