Adoption by chance

Having looked at 3 very different approaches to adoption of collaborative technologies here is my take on the drawbacks and merits of each.

Today we start with the ‘throw it over the fence’ approach. I would suggest this is generally favoured by IT folk who need to ‘get it out there’ and their focus is not on sustained usage or business value.

Success is generally low and adoption is by chance

• Self-contained, no need to engage with other areas of the business prior to deployment
• Low cost – little resource required
• Enables rapid deployment
• Creates an enterprise-wide awareness (if communication channels are effective)
• Enables a swift campaign to be executed
• Meets immediate technology enablement requirements

• Awareness does not guarantee engagement with tools
• Little understanding of how they can be utilised
• Little control over how the business will use it
• Little adoption once early motivated adopters have been engaged
• Little adoption or engagement once campaign has finished
• Little sustaining or legacy behaviours in place
• All behavioural change is by chance or self-understanding


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