Adoption by hierarchy

Following on from the ‘Adoption by Chance’ approach an alternative if the ‘Formal Approach’ or adoption through hierarchy (and highly recommended if you were even thinking of taking the ‘Adoption by Chance’ approach).

The formal approach is based on:

  • Engagement through leadership / key stakeholders
  • Implement a formal approach (defining and delivering) to educate on the collaboration technologies.
  • Refine approach and collateral as the programme develops

Adoption through hierarchy


  • Understanding of the ‘What, Why, How’ of the technology from a leadership perspective and ensuring they are fully aligned
  • Colleagues ‘on the same page’ and at the same stage of the journey
  • Knowledge of all available materials
  • Formal support process
  • Increased ability to maximize the applications available – larger number of use cases surfaced
  • Ability to get access and collaborate across all areas of the business
  • Comprehensive approach


  • Slow and time consuming – early motivators may lose interest
  • Pace set by leadership or project team – not the users
  • Too much detail – information presented won’t necessarily be applicable to all
  • Too rigid
  • Loss of interest increases and users drop interest of the ‘journey’
  • Rational approach but doesn’t appeal to emotional interest
  • Potential to be exclusive and siloed

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