Approaches aren’t mutually exclusive

Over the last few days I’ve looked at various approaches you can take to creating adoption of collaboration tools.

It’s important to remember that none are mutually exclusive.

Adoption by chance

  • You can run a standard approach believing you may be the exception.
  • Once you fail to gain adoption you can switch

Adoption by hierarchy

  • You can structure a formal approach but if roadblocks and delays are occurring (scheduling workshops, factfinding etc) then begin with a social approach for early quick wins

Adoption by ‘social’ (tribes and communities)

  • If your social approach spreads success quickly you may wish to consider how to align the organisation with a ‘mini formal approach’ to deal with leadership requests

And you can also try a concurrent approach

To maximise the chances of success you could run both a formal and social approach (bottom up and top down), ensuring awareness, sustainability and rapid quick wins


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