Stewardship of the Enterprise

At a session today with a company to talk about the tasks around Enterprise Community Management (ECM) – the initial stewardship required to develop a Yammer network.

The tasks can vary dependent upon your Yammer strategy (every company should ideally have a Yammer strategy closely linked to the overall business strategy (and related KM, New Business, People, L&D, Engagement strategies etc.) which will help define the priorities around the ECM tasks.

Other companies Yammer strategies have included:

  • Help change a ‘command / control’ company culture
  • Remove middle management roadblocks
  • Develop untapped future talent
  • Remove remote team’s reliance on reporting into the centre
  • Support development of a social learning programme

And the ECM tasks can vary greatly to help meet the strategic requirements.

Here is an outline of some of the tasks we will run through.

  • Help sections – maintain and update ‘Getting Started’ and Help areas on the network
  • Use Cases – assisting to develop use cases to show case the possibilities of Yammer
  • Stewardship – making sure everybody plays nice and all voices are heard
  • Formal Governance? – some companies need this so generally you’ll be involved in coordinating
  • Promotions – active in promoting Yammer through numerous channels
  • New Joiners – getting Yammer on various New Joiners radar
  • Coaching – determine how this is dealt with. Some formal ‘how to’ or focus on behavioural change and community management (my preferences are the last 2)
  • Events – running events around Yammer (Yamjams, 30 days of Yammer etc)
  • Advocates – nurturing advocates of the network
  • Strategic Initiatives – involved in any planning around big initiatives
  • VIP’s – Not everyone gets the same treatment so if someone ‘special’ joins Yammer give them the ‘silver service’ treatment
  • Community Management – developing good community management practices. Linked to coaching
  • Case Studies – Pulling together case studies to show the value it delivers. Good storytelling works wonders
  • ROI / Metrics – Pulling these together. Linkage to overall governance
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s